Comments on: Corporate Social Responsibility Efforts Must Be Managed Carefully http://www.cassidy.com/blog/index.php/media/corporate-social-responsibility-efforts-must-be-managed-carefully/ A blog by the experts at Cassidy & Associates that puts you in the middle of public policy and political wrangling. Fri, 23 Jul 2010 13:18:07 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Norvell http://www.cassidy.com/blog/index.php/media/corporate-social-responsibility-efforts-must-be-managed-carefully/comment-page-1/#comment-23 Norvell Thu, 19 Nov 2009 15:25:36 +0000 http://www.cassidy.com/blog/?p=301#comment-23 It seems to me this is a matter of analyzing the risk/return tradeoff on behalf of the non-profit, above and beyond any monetary consideration. The risk for coporations is low; a relationship with a non-profit that goes sour can be easily severed. But a non-profit that attaches itself to what turns out to be a bad corporate player -- that could mean the end of the organization. Could you imagine the fallout of, say, a non-profit providing home heating assistance to the poor who had partnered with Enron? It seems to me this is a matter of analyzing the risk/return tradeoff on behalf of the non-profit, above and beyond any monetary consideration. The risk for coporations is low; a relationship with a non-profit that goes sour can be easily severed. But a non-profit that attaches itself to what turns out to be a bad corporate player — that could mean the end of the organization.

Could you imagine the fallout of, say, a non-profit providing home heating assistance to the poor who had partnered with Enron?

]]> By: John Howard http://www.cassidy.com/blog/index.php/media/corporate-social-responsibility-efforts-must-be-managed-carefully/comment-page-1/#comment-21 John Howard Thu, 19 Nov 2009 12:50:34 +0000 http://www.cassidy.com/blog/?p=301#comment-21 Good reasons to tread carefully. Thanks for sharing. Good reasons to tread carefully. Thanks for sharing.

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