Comments on: Shocking News: Social Media Isn’t the Be All End All. Who Knew? http://www.cassidy.com/blog/index.php/media/shocking-news-social-media-isnt-the-be-all-end-all-who-knew/ A blog by the experts at Cassidy & Associates that puts you in the middle of public policy and political wrangling. Fri, 23 Jul 2010 13:18:07 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Clemo http://www.cassidy.com/blog/index.php/media/shocking-news-social-media-isnt-the-be-all-end-all-who-knew/comment-page-1/#comment-50 Clemo Tue, 08 Dec 2009 20:22:29 +0000 http://www.cassidy.com/blog/?p=338#comment-50 I really, REALLY don't understand why this has become rocket science...social media is not a strategy in and of itself it is a TACTIC. The strategy has not changed in 200 years: 1) Create a desireable product; 2) Promote that product to an appropriate audience; 3) Sell the product and make money. So why do businesses that have no audience in the social media network rush to embrace it? If and when the network becomes better defined, go for it. Until that time, work the tried-and-true channels. Otherwise, it's throwing money away -- and passing along the bill to the rest of us. I really, REALLY don’t understand why this has become rocket science…social media is not a strategy in and of itself it is a TACTIC. The strategy has not changed in 200 years: 1) Create a desireable product; 2) Promote that product to an appropriate audience; 3) Sell the product and make money.

So why do businesses that have no audience in the social media network rush to embrace it? If and when the network becomes better defined, go for it. Until that time, work the tried-and-true channels. Otherwise, it’s throwing money away — and passing along the bill to the rest of us.

]]>