Red Cross Raises $800K+ Online For Haiti Relief
Using social media tools, the American Red Cross has raised more than $800,000 online since yesterday’s massive earthquake. Laura Howe, the Senior Director of Public Affairs there, is a bit of a new media evangelist, and a prolific Twitterer.
We’ve just confirmed that the Red Cross has already raised more than $800,000 for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the United States State Department.
I recently saw Laura present on the use of new media tools at a U.S. Chamber seminar, and she did a great job outlining how the Red Cross is really using social media tools in creative ways. This effort is another success story.
Grab your cell phone and do your thing!
H/t Mashable.
Update: According to Alec J. Ross, Senior Adviser for Innovation at the State Department, that number has now topped $1 million, only a matter of minutes later.